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Sheila Campbell is president of Wild Blue Yonder, a consulting firm centered around leadership, creative thinking and organization behavior. Although she works with a wide range of organizations, she also has a practice area with a particular focus on marketing-oriented and media companies. Her clients have included the World Bank, the Association of American Medical Colleges, National Geographic Television, America Online, the U.S. Department of Energy at Los Alamos National Labs and the Boston Museum of Fine Arts, among others. She has worked with well over a hundred ad agencies, including Arnold Worldwide, JWT, Ogilvy Worldwide, the Martin Agency, Euro RSCG, Campbell Ewald, the American Association of Advertising Agencies (AAAA), the Institute of Canadian Advertising and Asociación Mexicana de Agencias de Publicidad (AMAP).
Sheila frequently works with Merianne and Jeff Liteman in shared consulting and training assignments, and she is co-author, with Merianne and Jeff of Retreats That Work: Everything You Need to Know about Planning and Leading Great Offsites published by John Wiley & Sons in 2006. She has a masters degree in organization development from The American University.
Sheila has been planning and leading corporate retreats for over 20 years, from small board retreats to very large all-staff offsites. In addition to teaching advanced facilitation courses with Merianne Liteman, she conducts custom-designed training programs in leadership and management, persuasive presentations, creative thinking, teamwork and business writing. She’s an accomplished platform speaker on topics like work/life balance and creativity.
Sheila has taught strategy and creativity in the MBA program at Johns Hopkins University, and she is Director of the Mid-Atlantic and Kansas City Institutes for Advanced Advertising Studies sponsored by the American Association of Advertising Agencies. Also for AAAA, she conducts workshops in leadership and management of client relationships around the country. She has published articles in a number of trade publications, including Association Management, Executive Update, Marketing News and the Journal for Quality and Participation.
Before starting her consulting firm, Sheila was president of Rosenthal, Greene & Campbell, an advertising and public relations agency with clients like Marriott Hotels and regional Apple Computer. Before that, she was Vice President and Management Supervisor at Earle Palmer Brown, directing corporate and nonprofit accounts including National Public Radio and Duron Paint.
For many years, Sheila was a docent at the National Gallery of Art, where she served as chairman of the adult weekend docent programs. Today she spends most of her off time traveling, hiking and writing, and she likes it best when all three of those interests coincide. Some of her more recent trips have been to Thailand, Cambodia, South Africa and Namibia. She also frequently attends writing workshops and seminars, and her creative writing has been featured in Passager, a literary magazine.
Sheila has hiked in the Amazon, the Sahara and the Indian Himalayas, but her favorite place to walk right now is the English Lake District, despite the rain. She frequently walks alone or with groups she assembles in France and Italy, and she will be walking in Slovenia, Spain and Portugal in coming months. Twice she has walked across England by herself, and she is now working on a book about the experience. |